How AI is Changing Search for Architects
Pre-Recorded - Watch on Demand
1 x CPD point
AI Search Is Changing How Clients Find Architects. Are You Visible?
Google is in the middle of a major shift. With billions invested in Gemini, AI is now baked directly into Google Search and YouTube. That means clients are no longer just scrolling results. They’re being shown AI-generated summaries, recommendations and “best of” answers before they ever click a website.
This practical, architect-specific webinar breaks down how AI search actually works across Google, YouTube and tools like ChatGPT and Perplexity, and what that means for how architectural firms are discovered, evaluated and short-listed.
You’ll learn:
-
How Google’s AI (Gemini) is reshaping search results and YouTube discovery
-
What AI tools are already pulling from about your firm, projects and expertise
-
Why traditional SEO and keywords alone no longer cut it
-
The types of content and signals AI trusts when recommending architects
-
How to influence how your firm is described, positioned and surfaced by AI
No hype. No tech waffle. Just a clear explanation of what’s changing and what you need to do now to stay visible, credible and competitive in an AI-driven search landscape.
If future clients are asking AI who to hire, you want the answer to include your firm.
Formal CPD for Architects
This webinar has been designed to support formal CPD under the 2021 National Standard of Competency for Architects (NSCA). To claim formal CPD points, watch the full session and then complete the short quiz provided with the recording. One hour of completed, assessed learning equals one formal CPD point. CPD is self assessed, so please confirm this activity meets the requirements of your registration board or association.
NSCA 2021 Performance Criteria addressed: PC2 (practice resources and quality systems for the efficient delivery of architectural services) and PC7 (clear and consistent communication with clients and stakeholders).
