Blog
Practical AI and marketing insights for accountants, lawyers, architects, real estate agencies and health practices.
Most firms do not stall with AI because the tools are too hard. They stall because nobody inside the firm owns the momentum. An AI coach fixes exactly that: a standing session with someone whose job is to look at how your practice actually works, show you what to do next with the tools you already p...
ChatGPT Work is OpenAI's new agent mode, rolled out to paid plans over the past fortnight, and it changes what ChatGPT actually is. Instead of answering one question at a time, it can now take on a whole task, break it into steps, work across your firm's connected apps (email, calendar, SharePoint, ...
The AI tools delivering the most value in Australian accounting firms right now are the general-purpose assistants: Microsoft Copilot inside the Office suite, ChatGPT and Claude for drafting, analysis and client communication, plus the AI features quietly appearing inside the practice software firms...
The fastest way to start using AI in your law firm is to pick one everyday tool (ChatGPT, Claude or Microsoft Copilot), pick two or three low-risk workflows such as first-draft correspondence, meeting summaries and marketing content, and run a four-week pilot with a small group before rolling anythi...