Pre-Recorded - Watch on Demand
1 x CPD point*
Your ideal clients are searching for architecture firms like yours—but will they find you?
In this practical webinar, we’ll cut through the jargon and show you how to make SEO and Google Ads actually work for an architectural practice. Whether you’re focused on residential, commercial, or niche projects, this session will help you improve visibility, attract better leads, and position your firm strategically online.
You’ll learn:
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What SEO actually means for architects and the advantage of local SEO
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How Google Ads can put you in front of the right people at the right time
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Common mistakes that cost money—and how to avoid them
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How to align your website, keywords, and campaigns to attract quality projects
Perfect for architects who want to stop relying on word-of-mouth alone and start building a consistent pipeline of ideal work through smarter digital marketing.
🎯 Learning Objectives
By the end of this webinar, participants will be able to:
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Explain the role of SEO and Google Ads in supporting consistent, high-quality client acquisition within an architectural practice, including the strategic use of local SEO and keyword targeting.
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Identify and avoid common digital marketing pitfalls that can lead to wasted resources, poor client fit, and reputational risk.
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Align marketing efforts with practice goals and project capacity by refining messaging, campaign targeting, and website structure to attract appropriate leads and improve practice workflow predictability.
This webinar has been recorded - all those that book will have access to the recording for 12 months.
*This webinar supports Formal CPD under the National Standard of Competency for Architects (NSCA) 2021, with alignment to Performance Criteria PC2, PC4, PC5, PC7, PC16, and the core Professionalism and Communication capabilities.