Watch on Demand - Pre-recorded

1 x CPD point*

This webinar will help accounting professionals master the art of niche marketing. Whether your focus is small businesses, high-net-worth individuals, or a specialised service like SMSF advice, you’ll learn how to develop a marketing strategy that resonates with your ideal clients. Discover how to craft a compelling message, leverage digital tools, and set your firm apart in the crowded accounting industry. Ideal for accountants looking to build a steady client base by appealing directly to a specific market segment.

Outline: 

 1. Identifying Your Niche in Accounting: Specialisation in areas like tax, advisory, or bookkeeping. Or a particular industry or Lifestage of the client. 

 2. Crafting Your Value Proposition: How to position your services to meet the unique needs of your target clients.

 3. Marketing Tactics for Accountants: SEO, content marketing, and networking strategies to attract niche clients.

 4. Utilising AI for Accountants: How AI can assist with content creation, client outreach, and operational efficiency.

 5. Case Studies of Successful Accounting Firms: Real-life examples of niche marketing for accountants.

This webinar has been recorded - all those that purchase will have access to the recording for 12 months. 

 * CPD points are self assessed and self determined, you must determine whether they meet the requirements of your association.